Use Any Phone on Any Wireless Network
The
reason most cell phones are so cheap is that wireless carriers
subsidize them so you'll sign a long-term contract. Open access could
change the economics of the mobile phone (and mobile data) business
dramatically as the walls preventing certain devices from working on
certain networks come down. We could also see a rapid proliferation of
cell phone models, with smaller companies becoming better able to make
headway into formerly closed phone markets.
What is it?
Two years is an eternity in the cellular world. The original iPhone was
announced, introduced, and discontinued in less than that time, yet
carriers routinely ask you to sign up for two-year contracts if you
want access to their discounted phones. (It could be worse--in other
countries, three years is normal.) Verizon launched the first volley
late last year when it promised that "any device, any application"
would soon be allowed on its famously closed network. Meanwhile, AT&T and T-Mobile like to note that their GSM networks have long been "open."
When is it coming?
Open access is partially here: You can use almost any unlocked GSM
handset on AT&T or T-Mobile today, and Verizon Wireless began
certifying third-party devices for its network in July (though to date
the company has approved only two products). But the future isn't quite
so rosy, as Verizon is dragging its feet a bit on the legal requirement
that it keep its newly acquired 700-MHz network open to other devices,
a mandate that the FCC agreed to after substantial lobbying by Google.
Some experts have argued that the FCC provisions aren't wholly
enforceable. However, we won't really know how "open" is defined until
the new network begins rolling out, a debut slated for 2010.
Your Fingers Do Even More Walking
Last year Microsoft introduced Surface,
a table with a built-in monitor and touch screen; many industry
watchers have seen it as a bellwether for touch-sensitive computing
embedded into every device imaginable. Surface is a neat trick, but the
reality of touch devices may be driven by something entirely different
and more accessible: the Apple iPhone.
What is it?
With the iPhone, "multitouch" technology (which lets you use more than
one finger to perform specific actions) reinvented what we knew about
the humble touchpad. Tracing a single finger on most touchpads looks
positively simian next to some of the tricks you can do with two or
more digits. Since the iPhone's launch, multitouch has found its way
into numerous mainstream devices, including the Asus Eee PC 900 and a
Dell Latitude tablet PC. Now all eyes are turned back to Apple, to see
how it will further adapt multitouch (which it has already brought to
its laptops' touchpads). Patents that Apple has filed for a multitouch
tablet PC have many people expecting the company to dive into this
neglected market, finally bringing tablets into the mainstream and
possibly sparking explosive growth in the category.
When is it coming?
It's not a question of when Multitouch will arrive, but how quickly the
trend will grow. Fewer than 200,000 touch-screen devices were shipped
in 2006. iSuppli analysts have estimated that a whopping 833 million
will be sold in 2013. The real guessing game is figuring out when the
old "single-touch" pads become obsolete, possibly taking physical
keyboards along with them in many devices.
Cell Phones Are the New Paper
What is it?
The idea of the paperless office
has been with us since Bill Gates was in short pants, but no matter how
sophisticated your OS or your use of digital files in lieu of printouts
might be, they're of no help once you leave your desk. People need
printouts of maps, receipts, and instructions when a computer just
isn't convenient. PDAs failed to fill that need, so coming to the
rescue are their replacements: cell phones.
Applications to eliminate the need for a printout in nearly any situation are flooding the market. Cellfire offers mobile coupons you can pull up on your phone and show to a clerk; Tickets.com
now makes digital concert passes available via cell phone through its
Tickets@Phone service. The final frontier, though, remains the airline
boarding pass, which has resisted this next paperless step since the
advent of Web-based check-in.
When is it coming?
Some cell-phone apps that replace paper are here now (just look at the ones for the iPhone), and even paperless boarding passes are creeping forward. Continental has been experimenting with a cell-phone check-in system
that lets you show an encrypted, 2D bar code on your phone to a TSA
agent in lieu of a paper boarding pass. The agent scans the bar code
with an ordinary scanner, and you're on your way. Introduced at the
Houston Intercontinental Airport, the pilot project became permanent
earlier this year, and Continental rolled it out in three other
airports in 2008. The company promises more airports to come. (Quantas will be doing something similar early next year.)
Where You At? Ask Your Phone, Not Your Friend
What is it?
LBS was originally envisioned as
simply using old-school cell-phone signal triangulation to locate
users' whereabouts, but as the chips become more common and more
sophisticated, GPS is proving to be not only handy and accurate but
also the basis for new services. Many startups have formed around
location-based services. Want a date? Never mind who's compatible;
who's nearby? MeetMoi can find them. Need to get a dozen people all in one place? Both Whrrl and uLocate's Buddy Beacon tell you where your friends are in real time.
Of
course, not everyone is thrilled about LBS: Worries about surreptitious
tracking or stalking are commonplace, as is the possibility of a flood
of spam messages being delivered to your phone.
When is it coming?
LBS is growing fast. The only thing holding it back is the slow uptake
of GPS-enabled phones (and carriers' steep fees to activate the
function). But with iPhones selling like Ben & Jerry's in July,
that's not much of a hurdle to overcome. Expect to see massive adoption
of these technologies in 2009 and 2010.
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