Year 2011 is not a difficult year for Microsoft. Although the software company is not successful in marketing their Windows Phone and Internet Explorer 9, but Microsoft still has a superior product, namely Windows 7 operating system.
In the two years since its launch, Windows 7 has sold 500 million copies and has become the operating system most widely used in the world. Microsoft has posted revenues for the fiscal year ended June 30, 2011.
For the year 2012, Microsoft has five major focus will be developed. Here are the details:
1. Tablet Windows 8
Tablet with the Windows operating system 8 is a big bet for Microsoft because it dared to change the interface used. Desktop appearance typical of the famous Microsoft will be replaced with icons that represent applications and files.
Microsoft promised to provide a friendly interface that users are interested in buying and running a tablet with the latest operating system they are.
Will not be easy for Microsoft to sell tablets after two years, its competitors, Apple, successfully selling the iPad. Plus, analysis from Forrester (market analysts) reported that consumers are not so interested in the Windows tablet.
2. Xbox Ready Television Displays
Xbox is a video game console made by Microsoft who managed to make the products of this company to move from office to living room. In 2011, the XBox game console sales leader in the United States. This month, Microsoft is doing the update to the XBox users can watch television via XBox Live.
By introducing Metro Style, XBox lets users watch 26 different channels of pay TV services provided, Verizon. Channel includes popular channels such as HBO and Nickelodeon. A number of other partners also offer programs to be aired on XBox Live. It is easier for Microsoft to enter the broadcast television into the XBox console.
3. Back Developing Windows Phone
Windows Phone has great aspirations to occupy third position in the smart phone market share after the iPhone and Android devices.
Working closely with Nokia, Microsoft has released the phone with their latest operating system, Windows Phone 7.5. The software in it was fresh when it was launched in September 2011 with the name "Manggo".
Manggo won praise from the reviewer thanks to animation and application integration. However, according to Gartner (a company that does market research), only 1.5 percent of smart phones that will run the operating system that Microsoft developed this.
From this data, there is little doubt whether Windows Phone will grow if Microsoft just rely on the device from Nokia. Meanwhile, Android, has developed many devices, so they can compete against the dominance of the iPhone. Or Microsoft could try to embrace RIM customers are "fuzzy" because of disappointment with the BlackBerry device.
4. Start Patent Aggression
Microsoft's "push" HTC, Wistron, and Compal, to pay a license to Microsoft's patent for using Microsoft operating systems. Microsoft is also going to sue Barnes and Noble, who runs Nook e-reader on Android devices.
This tactic is very successful in 2011, as many companies, especially small companies, would prefer to pay than to fight Microsoft in court. This will continue to be Microsoft's next year.
5. Microsoft Falls to the Social Media Sphere
Next year Microsoft will also enter into the realm of social media. Not like Google that makes the new media of social services - Google +, Microsoft just made a deal with competitor Google + that is Facebook.
Microsoft's search engine Bing will be integrated with Facebook and if someone looks for something, the results appear on the home page is the search results that have done their own friends on Facebook.
For example, someone looking for a restaurant, then that appears on the home page and the top is the name of the restaurant's most sought-after by their friends on Facebook. Or it could be the name of the restaurant who had visited and liked their friends on Facebook.
No comments:
Post a Comment