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Aug 23, 2012

Technology :; Survey: Indonesians Keener on Cyber Socializing

A recent survey conducted by the market research firm Ipsos showed that many Indonesians are more active in socializing online than in the real world.

“Long work hours and a busy life often prevent us from picking up the telephone to call our friends or to make time to gather with them. Internet technology and current communication gadgets provide an easy solution to socializing and maintaining contact with others,” Iwan Murty, the managing director of Ipsos Indonesia, said in an official statement on Friday.

Iwans added that communicating online will only become easier in the future and therefore more popular.

The survey, conducted in early 2012, revealed that 32 percent of Indonesians were more active in the cyber world in terms of communicating with others. Indonesia ranked third amongst countries in this regard, after China and India, who recorded 42 percent and 34 percent rates, respectively;

The countries with the lowest percentages of Internet-socializing citizens were Hungary (4 percent), Italy (9 percent) and Germany (10 percent).

Twenty-one percent of those questioned in Hong Kong, along with 22 percent in Japan and Saudi Arabia, aired worries that their online socializing habits could potentially impact their careers in a negative way since much of their Internet activity could be viewed by their current or future employers. Twenty-nine percent of Indonesians polled expressed this concern.

The survey also showed that while expressing their opinions online, Indonesians opted mostly to sympathize with the majority viewpoint and not deviate from the status quo or make comments that were starkly at odds with others — ninety-three percent of those questioned in Indonesia chose to go with the flow. The figure for Brazil was 84 percent and for Japan 81 percent.

Italy represented the opposite, with only 28 percent of people opting to side with the majority opinion. Saudi Arabia and Russia followed with 38 percent and 41 percent, respectively.

Additionally, the survey demonstrated that social networking was affecting people’s shopping habits. One of every four respondents said they were more likely to buy goods that had been “liked” or “followed” by friends.

In China, 54 percent of those questioned cited the influence of their friend’s choices. In India, the figure was at 44 percent, while in Turkey it was 39 percent, the same figure recorded for Indonesia.

Ipsos holds monthly online surveys on consumers in 24 countries across the globe.

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